4 keys to Effective Crisis Management

“The secret of crisis management is not good vs. bad, it’s preventing bad from getting worse.”


A crisis can occur anytime. There are no tools to completely safeguard an institution or a business from a crisis. However, one can develop effective crisis management practices to bring situations under control at workplace before they become catastrophic.

Check out these 4 key ways to manage crisis effectively and restore balance at workplace:

1) Timeliness

“It wasn’t raining when Noah built the ark.”

The first step to crisis management is having a crisis management plan ready beforehand for exigencies. You won’t have the time to formulate one when trouble starts.

Do not delay responding to the crisis. Don’t assume it will blow over because it won’t.  Respond quickly and factually.

2) Handling Information

“In absence of information, we jump to the worst conclusion.”

Information is the key to managing any situation. Without ample information, the team involved will be handicapped or worse, misguided, when it comes to doing damage control. Hence, pass all necessary information about the situation and its background to core team promptly and properly.

At the same time, snub out any inaccurate information that might be circulating, by responding to it.

All stakeholders, media, and public should receive information on a regular basis too. Keep it simple with no room for speculation.

3) Communication

“Problems can be solved just by communicating.”

Assign a spokesperson representing the organization till things settle down, All communication beyond your core team should go through this single channel.

Don’t be afraid to communicate empathy and concern towards those adversely affected by the crisis.

Don’t dodge questions, if you don’t have an appropriate response or information, say that you will get back on that.  Avoid the ‘no comment’ approach – it’s murky.

It is better to reveal the bad news yourself, instead of trying to hide it and letting an external source discover it.

4) Ownership

“Keep calm and take Ownership.”

Probably the best thing you can do to salvage a situation and your reputation, is taking ownership. If you have made mistakes be courageous to acknowledge it than evade the same.

The dynamics involved in effective crisis management can be learnt from experiences and also management training that uses interactive workshops. Adopt such innovative learning methods and excel in your crisis management skills.


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