History and Elements of TQM

During the 1970s-80s, developed countries of North America and Western Europe were suffering economically. This drawback was due to the stiff completion provided by Japan’s ability to produce high quality goods at low price. Hence, the developed countries reassessed their strategies while analysing the techniques that worked for the Japanese. Through this economic mayhem the concept of ‘Total Quality Management” (TQM) emerged.

TQM is defined as an approach in management that is designed for continuous improvement along with the ability to deliver high-quality products and services to customers. The TQM approach works across the organisation. It involves all departments, employee, suppliers, clients and customers.


Once, you have understood the central idea of TQM the next step is to know the elements that will help sustain the development and growth. The primary elements of TQM can be summarised as:

  • Customer-focused
  • Employee Involvement
  • Focused on the Process
  • Integrated system
  • Strategic approach
  • Non-stop improvement
  • Decision based on facts
  • Communication

These eight primary elements when followed and implemented diligently have promising effects. One of the best examples of TQM is the Ford Motor Company’s slogan of “Quality Is Job 1”. This was used in 1980s, and it supported the implementation of this approach.

TQM is an old concept, but it holds relevance in today’s competitive business world. And, for you to have a firm grasp at concept, education is priority. TQM and all the major concepts are dealt in Welingkar’s Distance Education Programme in a way that will make you a better businessman.





Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s