Andrew Carnegie sums up Teamwork brilliantly. “Teamwork”, he says “is the ability to work together toward a common vision. It is the ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.”

Whether in the workplace, sports arena or social organization, team building requires a keen understanding of people, their strengths and what gets them excited to work with others.   Team building requires the management of egos and their constant demand for attention and recognition.   Team building is both an art and a science and the leader who can consistently build high performance teams is worth his weight in gold.


Here are six ways successful teams are built to last:

1.       Be Aware of How You Work

As leader of the team, be extremely aware of your leadership style and techniques.   Make sure you are leading from a position of strength, respectability and flexibility.

2.       Get to Know the Rest of the Team

Make the time to get to know your team – the real assets that each member brings to the table, those they leave behind and those yet to be developed.

3.       Clearly Define Roles & Responsibilities

Now, don’t assume this is an easy step; in fact, you’ll often find that people’s ideal roles lie outside their job descriptions. Each team member’s responsibilities must be interconnected and dependent upon one another. A team should operate as a mosaic whose unique strengths and differences convert into a powerful united force.

4.       Be Proactive with Feedback

Feedback is simply the art of great communication and should be proactive and constant.   Many leaders are prone to wait until a problem occurs before they give feedback.

5.       Acknowledge and Reward

People love recognition, but are most appreciative of respect.   Take the time to give your teammates the proper accolades they have earned and deserve to make them more purposeful.

6.       Always Celebrate Success

Leaders are only as successful as their teams and the great ones know that with the right team dynamics, decisions and diverse personalities, everyone wins in the end. You must take the time to celebrate success.

Team building and team work is the key driver in organizational productivity. The days of the lone warrior corporate hero who could carry an organization to Fortune 500 lists with his charisma and genius are finally over. Organizations must now build teams with people of complementary skills to work towards achieving the corporate objectives and goals.

Enrol for a 2-year Post Graduate Diploma in Management in the Distance Learning format in WeSchool and learn the basic principles and practices of management. You can also enquire about workshops on Team Building and allied topics.

Enroll today for a Post Graduate Diploma in Marketing Management in the Hybrid mode (PGDM – MM – HB)

Advantages of Hybrid Learning Program

Rajiv Mehra was not quite ready to give up his job in a reputed Software company in Delhi in order to pursue an MBA. Yet, he always wanted an additional qualification to enhance his career prospects. It wasn’t long before Rajiv opted for a 2-year PGDM – (HB) Hybrid Learning Program in Management through the distance learning mode.

Spread over two years, a Hybrid Learning program provides flexibility to working professionals to work and study simultaneously with the help of various technology-enabled learning solutions. Everything, from assignments to reading resources, is made available to students via an online digital portal. And appearing for an online examination from anywhere is the best feature of this program. Since all exams are on online, tests can be taken even from overseas.

The Hybrid program comprises of multi-format teaching and learning. As a part of the Distance Learning Program, students are provided study material in different online and offline formats to suit their preferences. The power of social media is optimally utilized to spread the concept of ‘Continuous Learning‘. A comprehensively structured program provides effective knowledge in the managerial domain!

Rajiv gushes effusively: “I could attend all lectures simply by logging on through my laptop from anyplace. Not only did I find online learning less stressful and more interactive but it also left me with more than enough time to hold down a full-time job which I was not ready to quit.”

Like Mehra, a major part of the student populace is currently enrolled in various part-time and distance learning courses.

Technology has certainly changed the way students study and interact. One cannot overlook the benefits of distance learning today. All academic records, grades, fees, assignments and announcements can be accessed digitally – even appearing for tests! Courses are tailored to help students understand the basic principles and practices of management.

Enroll for Welingkar’s  Hybrid Learning Program and let their PG Diploma in Management lead you to a whole new career dimension. Enjoying the freedom to learn and grow from anyplace, anytime, anywhere.


What is a marketing strategy?

It is rightly said: At the heart of any business strategy is a marketing strategy. Businesses exist to deliver products that satisfy customers.

A strategy is a long-term plan to achieve certain objectives. A marketing strategy is therefore a marketing plan designed to achieve marketing objectives. For example, a marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research and then developing a marketing mix to delight customers.

Is a Marketing strategy important for successful business?

Every organization needs to have clear marketing objectives and the major plan to achieve organizational goals will depend on the strategy. It is important, therefore, to be clear about the difference between strategy and tactics.

A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. For a global organization like Adidas its marketing mix is tailored to specific markets. This is known as international marketing as it takes cultural and social differences into account when planning marketing activity. Sports’ marketing is a key focus for Adidas’ marketing mix and Adidas was one of the first organizations to see the potential of this form of marketing when they sponsored the FIFA World Cup way back in 1978.

Marketing strategy – the foundation of a marketing plan

Here’s How:

  1. Describe your company’s unique selling proposition (USP).
  2. Define your target market.
  3. Write down the benefits of your products or services.
  4. Describe how you will position your products or services.
  5. Define your marketing methods. Will you advertise, use Internet marketing, direct marketing, or public relations?

Marketing strategies include all basic and long-term activities in the field of marketing and serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.

And finally, a marketing strategy should look to the future: As with any plan, progress should be regularly measured and reviewed to see what’s working and what isn’t, so it is important to set new targets as the market changes. It will also make sure that one is able to get the maximum impact from the limited marketing budget and time.

A Post Graduate Diploma in Marketing Management from Welingkar’s has proved exceptionally useful for Executives because marketing is core to the sustenance and growth of any organization. Professionals from this sector have been able to effectively create marketing strategies and function as marketing professionals.

Enroll today for a Post Graduate Diploma in Marketing Management in the Hybrid mode (PGDM – MM – HB)