Education has moved from to online virtual communities creating a wealth of options to enhance the classroom experience and assimilate knowledge through online community sharing.

What is a virtual community?

A virtual community is a social network of individuals who interact through specific social media, potentially crossing geographical andcommunity_membership_lifecycle political boundaries in order to pursue mutual interests or goals. These online communities offer the advantage of instant information exchange that is not possible in a real-life community.

Users of online communities have access to thousands of specific discussion groups where they can form specialized relationships and access information in categories such as: politics, technical assistance, social activities, health, management, recreation and a host of allied topics. Virtual communities provide an ideal medium for these types of relationships because information can easily be posted and response times can be speedy. Another benefit is that these types of communities can give users a feeling of membership and belonging so that they can give and receive support effectively.

‘Continuous Learning’ through Online Communities

Education today is about using the dynamic power of social media and building Interactive communities to create a virtual learning platform to discover, share, and assimilate knowledge through ‘Continuous Learning’ in a manner that defies all barriers of time, age and distance.

Management related Online Communities

Welingkar’s WeLearn focuses on online community building, where the user can enter into a meaningful forum for exchange of ideas/discussion for diverse communities on major management verticals – HUMAN RESOURCE, SUPPLY CHAIN, FINANCE, SALES, MARKETING and a host of allied topics. These communities aim to facilitate users to share knowledge and expertise in their field of expertise.

For example, a Human Resources Community will engage in the building and creating of activities with respect to selection, training, assessment, rewarding employees and ensuring compliance with employment and labor laws. Likewise, a Supply Chain Management Community will focus on discussions pertaining to planning and management of activities in sourcing and conversions while a Retail Management community will provide insight into the skills and knowledge required in day-to-day operations of a Retail store.

These Interactive Online Communities help promote meaningful and interactive discussions on subjects pertaining to MANAGEMENT which help entrepreneurs and management aspirants seeking a career in these domains.

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Creating a Market Buzz

Marketing is a multi faceted field with one object in mind- to reach the consumer. A viral marketing technique called Marketing Buzz is one of the tactics currently used by professionals. The buzz is generated in a unique and calculated manner where the pitch is crafted by a marketing professional. Generally a buzz is choreographed with a dramatic flair. There is suspense, emotions, excitement and anticipation created around the product or service which in turn leads to a buzz.

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Marketing buzz is also termed as ‘word of mouth marketing’ or ‘oral communication’. Organizations and businesses have evolved and are exploring different methods of creating a buzz and today the main source is through social media. Different platforms are used to establish brands and cause a market buzz, but the dominating ones are Facebook, Twitter and YouTube. Others like Blogs, Instagram etc are used. The only role buzz plays is to make buyers aware of a particular product.

One of the oldest examples is Hotmail. They shot up from 500,000 registered users to 12,000,000 in December 1996. The reason behind the spike was that in every email sent from Hotmail included a small advert promoting the service in the footer. In more recent times Samsung’s clip of LED- illuminated sheep running went viral. Shot in the Welsh countryside attracted nearly 8.5 million views on YouTube. Honda is another example; they created the first live commercial on British television. It showed 19 skydivers jumping out of two planes 14,000 feet above the ground. They skydivers linked up to spell the name of the company across the sky. It became a YouTube hit all over creating more than 400,000 views. Vodafone’s Zoozoo is something that everyone would be familiar with which went on to become a loveable global icon. Dove, BMW, Levi’s and many such brands have created a market buzz successfully.
Creating and implementing the market buzz requires skills, a very good imagination and the ability to recognize your target. It is a hard and competitive field with challenges that makes a person grow. There are many brands that create market buzz, but the key is to craft a buzz that will create an impact on the audience which leads them to the brand.

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