The ever evolving trends in Marketing Management

It was management consultant, Peter Drucker, who advised that “the best way to predict the future was to create it.” Creating new things being difficult, the next best way is to have access to validated and predictive loyalty and emotional engagement metrics to help point the way. Marketers should follow critical trends to create their own, successful futures in Marketing.

What is Marketing?

Marketing is basically the process of planning and executing the concept of pricing, promotion and distribution of ideas, goods and services to create exchanges to satisfy individuals and organizational goals.

A brutally competitive marketing in India is evolving faster than ever before and though technology plays a major role in this development, it isn’t the only one. The other reason for this fast paced evolution is that market and customers are changing in their priority, expectations and aspirations. The change in lifestyle has played its part in evolving the market too.

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Trends in Marketing

Trends in marketing have generally been flexible according to the consumer’s choices along with social and cultural position. Trends that were popular say five years ago, may not work now. Today the new generation of brand-loving consumers has shaped the current trend in marketing. To survive in this field where there is an ever increasing number of options for the buyer, a good marketing manager has to be aware of the on-going trends and be able to devise innovative marketing strategies to hook the buyer.

Current trends

The current trend has social media written all over it. The digital platform has made an array of options available and is more economic friendly. Giving a whole new meaning to marketing, social media does not seem to have any boundaries. Brand marketing and digital budgets are fusing as teams work jointly and cross-silo. Multi-platform traditional and digital models now require social media integration into all marketing efforts, including customer experience, design, sales, and product development.

Content marketing is a specialty unto itself and helps brands distinguish the difference between paid, owned and earned media, more important when it comes to dealing with contextual relevance and strategically navigating brands in digital space. Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email, newsletters and lots more. There is therefore, an increasing shift toward consumer engagement with social media, content creation and content sharing.

Marketing management is an ever growing and ever evolving phenomenon. Fluctuating trends makes it one of most dynamic fields.

And finally…

Peter Drucker advises: “If companies want to do something new, they have to stop doing something old.” He suggests: “Break away from old habits, embrace new methods of brand engagement and brand marketing to create new and profitable futures.”

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Learning Management Lessons from Movies

Reading management textbooks or attending classes are not the only way to learn. Sources of learning should not be limited- exploring and learning is the best way to gain knowledge. Something as mundane as watching a movie has the potential of teaching issues of profound relevance.

The heroic stories of great leaders, who have fought against all odds and overcome them, have stood tall and victorious in the end. Real life is nowhere close to reel life, but there is no reason why movies can’t be educational. The way a character is portrayed in a movie has the power to inspire the audience to incorporate some of their traits and passion in our own work and daily life.


In the movie Moneyball, Brad Pitt played the role of Billy Beane who had the courage to defy conventional ways and was not afraid to stick out his neck so that the underdogs would have a chance to fight. The character of Gregory Peck in To Kill a Mockingbird exhibited a strong sense of dignity that never wavered. The quality of a good leader projected in these movies are worthy of emulation. Team work is another trait which is demonstrated in movies like Remember the Titans, The Great Escape, Glory and Miracle with much finesse and are classic examples of exemplary teamwork.

A good leader is one who has the ability to connect with the team and motivate them. Motivation through speech is a skill and some movies have beautifully captured this sentiment. Mel Gibson in Braveheart, Robin Williams in Dead Poet’s Society, Sylvester Stallone in Rocky lV and Mathew McConaughey in We Are Marshall are highly motivational speeches which have impacted the audience. Incorporating these attributes can help any team and encourage them to work better.

Movies can be entertaining as well as educative. They are powerful tools to teach organizational behavior and management. Welingkar’s Distance Learning Division believes that there is no method more effective than driving home a point through Movie Learning workshops conducted on a regular basis. Watch, review and discuss movies while learning something interesting.

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