For a business to boom, the customer is the ultimate for success. Little wonder then, the Customer is considered to be King!
Advertising is an integral part used to attract customers. Once the customer has entered the store, it is good customer service that will keep them in. Here are some pointers for good customer service.
Communication: This is the most important factor and determines if the customer will return or not.. Greeting a customer properly is a good start -everybody likes to feel welcomed. Be friendly and start a conversation. ‘Can I help you’ is an outdated line, start by introducing yourself.
Product Knowledge: Make sure all your employees have a thorough knowledge about the product they are selling. If the customer finds the information lacking in any way, they will lose confidence.
Establish Customer’s requirement: Most of the times people enter a retail store with vague ideas about their purchase. Ask questions and help them establish their requirements.
Recommendation: Once customer’s requirements are established, make recommendations. Make sure the suggestions are related to the main product that they are purchasing.
Closing sale: The customer should not feel pressurized in closing the sale. Give them time to make a decision and proceed accordingly.
After-sale: Provide after sale service like free home delivery, exchange policy and any other benefit relevant to the retail business. After-sale service is an excellent way of increasing the chances of the customer returning.
And above all, don’t be afraid to experiment. Observe customers and employees both, to come up with the best services that suit your retail business.
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